Working style

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The defining feature, here at Before, is that we never lose sight of the human dimension.
Whatever the problem, the solution we propose will always have people at heart.
The aspects which characterise our way of working can be summarised in seven points.


Our idea of partnership consists in working closely with the client. We offer our maximum participation, and expect the same from the client.

This is the only way to truly understand the situation we are entering, and to personalize our intervention.

This is because we always tailor make our solutions, putting to good use our tools, experiences and know-how, which is what our interventions are based on and strengthened by.

Knowledge does not necessarily imply knowing how to act.
And acting is not repeating actions that have been previously learnt. Winning behaviours are those which adapt to organizational realities.

This is why we choose a concrete approach, one which is strongly oriented to “doing”, both in the training room and in on-field training programmes.

Much like food, if learning is to be fully absorbed, it must be taken in gradually and in the correct doses. To concentrate fully on the results aimed for, we punctuate consecutive modules of our training interventions with specific practical trainings, which give us the chance to verify and comment on the results obtained at intermediate stages of the work.

In our work we cross paths with many people, and we aim and strive to open up new possibilities for each and every one of them. Therefore, we work towards mobilising human energies and resources in order to stimulate a process of perceptive restructuring, which is essential for seeing, or shedding light on, new behaviours.

A key factor of learning is building awareness of the relationship we establish with ourselves, with others and with the company where we work.

Learning is a process which implies a long-term change in behaviour. For this reason, we punctuate consecutive modules of our training interventions with experimenting and workshops.

The experimenting phase is for gathering new information about ourselves and the relationship between us and our environment. It can also be used to rehearse the actions which we intend to carry out, thus kick starting a virtuous cycle.

In the workshops, we consolidate the work done in the experimenting phase. When a new possibility is put to trial and shows evident advantages, a real change takes place.

We work in seven languages with international clients and Italian clients abroad. We also address new issues of interculturality.

We can do this because, in our ranks, we have English, French, German and Polish mother tongues, who also speak Spanish, Chinese and Russian. Above all, we can do this because many of us have developed experiences in other countries and continents and have studied issues linked to the coming together of different cultures.

We don’t like being liked.

Wait, hold on a second. That’s a lie. Who doesn’t like being liked?

Let’s reword that: we don’t like to please.
We don’t like to do what the client expects, if it’s not what the client needs.
We don’t like giving the client false but comforting answers.
We don’t like avoiding disputes to not compromise our position.

You might call it coherence.